Course


MBA. ( MARKETING MANAGEMENT ) , Fee - 45900

Semester - I

Management Concepts
Business Environment
Quantitative Techniques in Management
Statistical Analysis and Operations Research
Managerial Communication

Semester - II

Cost and Management Accounting
Marketing Management
Consumer Behaviour
Production and Operations Management
Advertising Management

Semester - III

Human Resource Management
Accounting and Managerial Decisions
Strategic Management
Entrepreneurship Development
International Business

Semester - IV

Retail Management
Service Marketing and CRM
Management Information System
Product and Brand Management
Logistics and Supply Chain Management